GALLERY
Gallery is the trend setter of street fashion in Finland and in Estonia. Nitro carried out integrated campaign in collaboration with 358 (Finnish AD agency).
One morning people in Tallinn found out that there were bags including trendy clothes worth 10 000 euros to pick up and keep. The campaign was done overnight, when all bags were placed around tallinn, photographed and uploaded to website. The following morning visitors using the website could see if they recognized bags in their neibourghood.
The same campaign was later carried out in Tampere Finland.
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