STUDY IN NORDICS: WEBSITES OF UNIVERSITIES ARE THE NUMBER ONE SELECTION CRITERIA FOR STUDENTS

0 CommentsTuesday • April 6, 2010 • by admin

YLE (Finnish Broadcasting Company) revealed a news piece today saying that the websites of universities and polytechnics are the number one source of information, and decision making tool when selecting for the school to apply. Especially students were interested on so called “case studies” and testimonials of older students in same schools and universities.

One of the biggest polytechnics, Metropolia representative says that in high season (springtime) their site gets visitors up to 15 000 unique visitors per day.

Next to universities own websites, also social media such as facebook and twitter presence was seen important when looking for information among students.

The stydy was organized by company called Studentum and was carried out in all Nordic countries.

Now you have change to do some practical benchmarking
I have collected couple of universities websites here from Finland and Estonia. :

Finland:

Universities (Masters level) :

• Aalto University (Economics, Technology and Art&Design, Helsinki)
• Helsinki university
• Åbo Akademi
• Lappenranta university of technology
• Campaign site of Lappeenranta university
• University of performing arts
• National Defence university

Polytechnics (education until bachelor level):

• Metropolia
• Visit also campaign site of Metropolia here
• Haaga-Helia
• KyAMK

Estonia:

• Tallinn University of Technology (New site, launched some weeks ago)
• Tallinn University
• Tartu University
• EBS (Private)
• Eesti Maaülikool
• Estonian academy of arts

-Lassi N.

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