PUHKA EESTIS SUMMER-QUIZ – Welcome to Estonia on Facebook!
Puhka Eestis (Have a vacation in Estonia) is the domestic brand of Welcome to Estonia that promotes tourism in Estonia.
For promoting their website www.puhkaeestis.ee a Facebook page (Puhka Eestis) was set in motion. As one of the supporting features for the FB page a custom application was created as well.
The main objectives for application were to:
- Create traffic to www.puhkaeestis.ee
- Inform users of the many possibilities for nice summer vacations in Estonia
- Raise the number of people joining Puhka Eestis FB page
The solution:
A quiz with 10 questions about different subjects on Estonia and its sights and tourism attractions were made up. Every question has a hint button that directs the users to a specific section on www.puhkaeestis.ee web page where they can look for the answer. Before taking the quiz the users can see what scores their friends have got and after taken the quiz see their place among friends.
As an extra bonus everyone who takes the quiz can win two tickets to a big summer festival
Possibilities to invite more friends and share the result were added to application and a link to Puhka Eestis FB page to make it more visible on Facebook.
You can take the quiz over here (in Estonian only):
http://apps.facebook.com/puhka-viktoriin
and visit Puhka Eestis FB page:
http://www.facebook.com/puhkaeestis
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